Creating compelling content consistently every week can be a challenge, especially when you first start out on your new online business. We want to stand out from all of the noise in our niche, while branding and building authority, and trying to draw traffic, and convert visitors. All while the average reader has about an 8 second attention span.
And…
“Every piece of your content should be excellent, enough that customers are compelled to share it.” Joe Pulizzi
Additionally, the numbers don’t lie for the importance of compelling content:
45% of marketers say blogging is their #1 most important content strategy. (Source)
69% of marketers say they plan to increase their use of blogging this year. (Source)
The average word count of top-ranking content (in Google) is between 1,140-1,285 words. (Source)
Well, no pressure there!
How do we do that if we can’t get the visitor to stay long enough to read the content and possibly engage with us?
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