What is branding? Mainly, what does it mean to your online business?
This subject came up this week while hiking with one of my good friends, who is losing her job. She’s been outsourced! We conversed about her focusing on her own business now and capitalizing on her talents. Like with anyone starting out with an online business and already knowing what niche they are going to be in, I asked her what are you going to do differently to stand out from the others. Why should anyone buy xyz from you?
Let’s just say our hiking pace picked up, and we tackled those hills rather easily, I think, while brainstorming some ideas.
She has homework to do.
And I got an idea for a blog post!
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